Observation Baltimore

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Founded in 1991, The Research Group (Hyperlinked to www.researchgrp.com) is nationally recognized as a qualitative market research industry leader.

Barbara Gassaway, President and Founder, has been recognized as "One of Maryland's Top 25 Business Women" and "Future 50 Companies," by SmartCEO Magazine, currently serves as Chair of QRCA Metro DC Chapter, teaches Qualitative Research at RIVA Training Institute, and is an active member of AMA, MRA, PMRG, and PBIRG.

Observation Baltimore, The Research Group's focus group facility and field service division, is consistently ranked "One of the World's Top Rated Focus Facilities/Top Facilities Worldwide," from 2003 to present by Impulse Survey.

The Research Group was founded in 1991 as 'The Family Research Group' performing full-service qualitative market research, as well as hosting projects in a small focus group facility with field services. Formerly the Marketing Research Director at Child Growth & Development in New York, Barbara constructed the original facility to serve national clientele in a new capacity. As facility space demand increased among clients in diverse industries, expansion became necessary.

In 1994, the headquarters expanded its physical location to include an additional focus group suite, increased recruiter/Interviewer stations, and added administrative staff. Again in 1999, the headquarters expanded focus group suites, added VIP Client Lounges, a kitchen with capacity temperature-controlled refrigeration and commercial-grade food service equipment, and private client offices. With the move came technology upgrades to accommodate greater data transfer capacity, Focus Vision and Active Group remote observation tools, and increased recruiter/interview capacity.